Multimedia Production Program Specialist 1

New York State Office of Parks, Recreation & Historic Preservation
September 16, 2023
Albany, NY
Job Type


Minimum Qualifications

Either 1. SIX years experience in producing multimedia communication projects using elements of audiovisual production, or graphic design for web, or graphic design for print;
Or 2. a bachelor's degree in video and/or TV and/or film production, web interface design, graphic design, communications design, or a closely related field and TWO years of experience as listed above.

Duties Description

The Multimedia Production Program Specialist 1 position is located within the Public Affairs Bureau of the Office of Parks, Recreation and Historic Preservation (OPRHP) located in Albany Office. The Multimedia Production Program Specialist 1 reports directly to the Director of Public Information (NS) for the agency. The Public Affairs Bureau (PAB) reports to the Commissioner of OPRHP.
Under the general supervision of the Director of Marketing, the Multimedia Production Program Specialist 1 is responsible for developing a wide range of graphics, publications and digital content and conducts duties and responsibilities with a good deal of independence. The position is responsible for the following.

• Act as a lead designer for the bureau.
• Work across the agency to provide clear and consistent brand identity and branding guidelines.
Provide technical guidance and consultation to park staff in such matters as the most effective use of color, illustrations, layout, production, methods of presentation, and cost.
• Produces and edits audio / visual promotional materials for the agency's properties and programs to be used with the general public as well as to specific targeted audiences and regional communities
• Participate in planning and development of a broad range of multimedia products to support the agency's programs and initiatives in collaboration with other Public Affairs Bureau (PAB) staff and with input from agency program staff (bureau heads and program experts).
• Work together with agency program staff to confirm facts and accuracy of illustrative or visual material released by the PAB to the public.
• Collaborate with PAB staff in developing and planning public service announcements and videos.
Partner with agency PAB, program, and information technology staff to enhance the design and functions available to the public on the OPRHP website.
• Advise and support agency program and IT staff on appropriate illustrations and videos to enhance OPRHP web content. Assist in planning marketing and promotional campaigns for the agency to cultivate new visitors; and target efforts to drive visitors to underutilized properties and/or off-peak times (i.e. mid-week).
• Design and prepare artistic/pictorial/illustration graphic material for use in various agency publications and media releases: website content, press releases, reports, power point presentations, slide shows, videos and exhibits.
• Produce publications and artwork for promotional, informational, and educational use for New York state parks and historic sites, the State Council of Parks, Natural Heritage Trust, Marine and Snowmobile units as well as individual parks, and park regions.
• Create brochures, annual reports, fund-raising materials and other publications for the agency programs and initiatives.
• Establishes and maintains relationships with other OPRHP bureaus and outside OPRHP marketing entities including other state government agencies and tourism professionals regarding public information media issues and projects.
• Develop signage/interpretive panels for special projects, events, and initiatives.
• Work with vendors to procure select printing and production services.

Additional Comments

Please submit a resume and reference Multimedia Production Program Specialist 1 when applying.

Some positions may require additional credentials or a background check to verify your identity.

Closing Date/Time: 09/28/23

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